Ram Kumar 
Grey Market Premium (GMP) Update
The much-awaited Urban Company IPO, which opened on September 10, 2025, is already gaining traction in the grey market. On the latest update, the IPO’s Grey Market Premium (GMP) stood at ₹37, compared to ₹36 on the previous day.
This upward trend in GMP indicates strong investor demand and the possibility of a premium listing on the stock exchanges.
Day-Wise GMP Trend
Here’s how the GMP has moved in the days leading up to the IPO:
- 10 Sep 2025: ₹37
- 09 Sep 2025: ₹36
- 08 Sep 2025: ₹28
- 06–05 Sep 2025: ₹20
- 04 Sep 2025: ₹20
- 03 Sep 2025: No premium
The continuous rise over the past week shows growing confidence among investors in Urban Company’s business model and long-term potential.
Subscription Buzz and Market Excitement
Urban Company, India’s leading home services marketplace, has become a household name with offerings across beauty, wellness, repairs, cleaning, and on-demand services. Its strong digital presence and customer base have made this IPO one of the most anticipated of 2025.
Market observers suggest that retail participation is likely to remain high due to the company’s brand recognition and rapid growth in the organized services sector.
Kostak Rates and Investor Sentiment
Kostak rates, which reflect the premium at which IPO applications are traded in the unofficial market, peaked at ₹3,000 on September 8, 2025, signaling strong optimism. Although rates have since stabilized, the consistently rising GMP shows that investors expect a healthy listing gain.
What Investors Should Watch Out For
Urban Company operates in a highly competitive but fast-growing market. While its revenue growth and customer loyalty are strengths, factors such as profitability challenges, marketing costs, and competition from other digital-first platforms may influence its stock performance post-listing.
Long-term investors should evaluate the company’s financials and expansion strategy, while short-term investors may focus on the listing-day performance given the robust grey market demand.
Disclaimer: Grey Market Premium (GMP) and Kostak rates are unofficial indicators and not regulated by SEBI. This article is for informational purposes only and should not be taken as investment advice. Investors should consult a qualified financial expert before making any investment decisions.
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