Vandana Mourya 
In an unprecedented move, Google replaced its traditional homepage Doodle with an animated promotion spotlighting “AI Mode,” the company’s new AI-powered search experience. Unlike the usual Doodles that commemorate historical figures or cultural moments, this special animation aims to draw users’ attention to Google’s Gemini-powered chatbot interface.
AI Mode is designed to handle complex questions through conversational responses, representing Google’s biggest shift in how Search works since its inception. By featuring it directly on the homepage — arguably the world’s most valuable internet real estate — Google signals just how important AI will be to its future.
Why Is Google Promoting AI Mode So Aggressively?
AI Mode is not just another feature. Google has invested billions into artificial intelligence, and Search remains its crown jewel. As user behavior evolves, the company wants people to interact with Search in a more natural, chat-like manner. Promoting AI Mode to billions of users directly from the homepage accelerates this transition.
Moreover, the rollout of AI overviews — which generate quick summaries of search topics — has already forced media publishers and content creators to rethink their SEO strategies. Google’s shift to AI-driven search threatens to upend traditional traffic patterns, making this promotional push a defining moment for the industry.
Disclaimer :- This article is based on factual information available as of July 2, 2025. It is intended for informational purposes only and should not be considered an endorsement or investment advice. Readers are encouraged to verify any information before making decisions based on this article.
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