Google has officially rebranded Project Starline to “Google Beam”, a revolutionary 3D video conferencing technology set to roll out to select enterprise offices in 2025. First showcased in 2021 as a futuristic communication booth, Google Beam now promises a life-sized, eye-contact-enabled 3D video call without needing a headset or glasses.
What is Google Beam?
Google Beam is a next-gen video calling solution that uses light field display technology, six cameras, and advanced AI rendering models to create a real-time, volumetric 3D version of the person you’re speaking with — all in a natural, face-to-face experience.No VR headsets
No glasses
Just immersive, lifelike video calls
How Does It Work?
At its core, Google Beam combines:
- A light field display to create real-world depth and dimensionality
- Six high-res cameras to capture detailed facial cues and gestures
- A Chrome OS-powered compute puck (about the size of a DVD player)
- Google’s custom AI model running on Google Cloud to render everything live
This enables realistic eye contact, presence, and trust-building interactions — just like being in the same room.
Google Beam Coming to Offices in 2025
According to Google, the first Beam devices will be installed in select enterprise offices later this year, with a broader rollout in 2025.
Top companies already onboard:
- Salesforce
- Deloitte
- Duolingo
- And more to come
Google has also confirmed partnerships with HP and Zoom, enabling easier integration into existing video workflows like Google Meet or Zoom calls.
Hardware & Design
Google isn’t going it alone instead, it’s created a reference design, with HP being the first hardware partner. Expect to see the first commercial Google Beam devices unveiled at InfoComm in just a few weeks.
Key components:
- Bespoke light field display
- 6-camera setup
- Compute puck running on ChromeOS
Powered by Google Cloud AI
Enterprise-Grade, Yet Cost-Efficient
Perhaps the most surprising development? Google says that Beam will be priced “comparable to existing videoconferencing systems,” making this futuristic tech more accessible to businesses than ever before.
What People Are Saying
Social media is buzzing after the announcement at Google I/O. Influencer Marina Mogilko (@linguamarina) tweeted:”Another mind-blowing moment from #GoogleIO @sundarpichai — Google Beam: a 3D video call that feels like the person is sitting right in front of you. Life-size. In 3D. With eye contact. With presence.“
Final Thoughts: Google Beam May Redefine Virtual Communication
With Beam, Google isn’t just upgrading video calls it’s reinventing them. As remote work and hybrid offices become the norm, Google Beam could be the most human-like communication tool for professionals who still crave the presence of in-person interaction.
Whether you’re in tech, enterprise collaboration, or remote team management — this is one launch to watch closely.